This blog will focus on how you can get measurable results using radio advertising.
Tuesday, March 17, 2009
Radio Reaches 234 Million
The latest RADAR report from Arbitron reveals the medium reaches more than 234 million persons (12+) during a typical week. That 92% exposure rate is steady despite growth of MP3 players. The report shows 89% of teens (12-17) also tune-in each week.