Monday, December 28, 2009
The following was from the advertising agency handling La Parilla in an email:
"Thought I'd add one to your list of successes ... I spoke with La Parilla , and they said many people mentioned they heard our ad on the FISH. We ran only one flight, and got immediate RESULTS."
Friday, December 18, 2009
Santa says that Atlanta businesses who want to get results with their marketing should contact Mike Copeland.
If you've been a good business, I think that Santa and I could arrange for some good qualified leads to be under your tree this year.
Give me a call or e mail me.
Wednesday, December 16, 2009
Friday, December 11, 2009
At 104.7 the Fish there are two rows of advertising sales professionals. You can imagine the competitive nature between all of us. Now that competition has stretched into who can decorate their isle the tackiest.
Watch out Clark W. Griswald. You have nothing on ad guys in the ATL.
Wednesday, December 9, 2009
I went for a chiropractic appointment because of a chronic pain I've developed in my right shoulder area.
Now you wouldn't think there are any advertising lessons from a doctor of chiropractic but there were ... many lessons that could apply to your business.
First, my doctor listened intently to the symptoms I was experiencing. He asked good follow up questions to gather more information.
He then had me lay face down on the table.
This is where he really demonstrated his expertise. After feeling my spine, he asked me questions about acid reflux and a couple of other health related questions. He confidently demonstrated knowledge, then, suggested specific test before moving forward in treatment so that he would know exactly what he was dealing with.
(Remember prescription without diagnosis is malpractic in any field)
I walked into that chiropractor's office not exactly sure if this treatment was for me but in a short 60-minutes walked out convinced that I needed to have chiropractic care. And I felt good about parting with my $$.
Advertising Lesson: Like this doctor of chiropractic did, find your customers pain. Demonstrate your expertise. Then, show how your product or service best eases the pain. When you find the pain and demonstrate knowledge of how to get rid of the pain, cost to your customer becomes a lower factor on the decision making scale.