Tuesday, September 30, 2008

Winning the War Between Your Ears

Can I be perfectly transparent?

I am sick and tired of the alarmist agenda driven news media.

The talking heads come on the TV and you'd think "the sky is falling." Without being naive, let me underscore that these are challenging times but we are nothing near the great depression of 1929.

I heard John Adams speak yesterday at a networking luncheon. John is a financially savvy kind of guy. He said that in 1929 unemployment was upwards of 25%. Unemployment today is nowhere near that number hovering somewhere around 6%. We are nowhere near a depression as some have suggested.

So just take a deep breath and decide.

Are you going to be in FEAR or are you going to be an OVERCOMER?

Driving into work today I had these observations.

(1) People are still driving their cars. (opportunities for automotive repair, automotive replacement companies are still there)

(2) People are still living in homes. Surprise, right? (opportunities for home improvement companies, HVAC contractors, plumbers, electricians, etc.)

(3) There's a giant crack in my driveway. (pavement refinishing company opportunities)

(4) Dogs were still barking in my neighborhood. (opportunities for vets -- my dog recently had to have surgery because of an impacted bowel -- yuck -- $1200 -- ok so how do you tell your 7-year-old daughter "what putting the dog down means?" I'm a softy.

Bottom line is business is still being done. Consumers still have problems to solve. Will you be the first company they think of when the problem arises? Only one thing can help you stay top of mind. That's a regular advertising campaign.

I have a roofer who gets calls weekly from homeowners listening to our radio station who need new roofs. That's a $5,000 to $7,000 proposition. Roofs still leak regardless of what's going on with Wall Street or with Washington, D.C.

Moreover, now consumers are looking for people they can trust implicity with their scarcer dollars. This fact makes the Fish a natural fit for your business since there is an implied endorsement communicated by your association with the Fish.

The real question is who will win the war between your ears. Will you allow fear to sideline you and your business or will you determine that circumstances will not dictate your success?

The choice is clearly up to you.

If you decide you'd like to be an overcomer, drop me a not at thecopee@gmail.com and we can talk about the successes we've had with other clients recently (even in the midst of the economic storm). Then, we can determine if it makes sense to explore opportunities for you.

Monday, September 8, 2008

How To Write Ads

I subscribe to Roy William's Monday Morning Memo. This was on today's. Take a listen. (Just click on the the the title "How to Write Ads" above) If you are brave enough to write your ad campaigns like this, you'll probably blow the doors off your competition. We here at the Fish have had some opportunities to do what Roy suggests and the results speak for themselves. Wanna know more after listening to Roy? Then, drop me a line at thecopee@gmail.com and I promise you if I can't help you, I won't waste your time.

Thursday, September 4, 2008

They Came, They Saw, They Generated The Leads

It was hot ... the day was long ... but in the end well worth it for both the listener and the clients who participated.

I'm talking about the Fish's annual Celebrate Freedom event at the Ga International Horsepark in Conyers. Unofficial numbers are coming in around 47,000 people this year.
I talk alot about our audience being very responsive. That responsiveness translated into measurable leads for almost every client that exhibited at Celebrate Freedom.

From a pest control company who reports 300 names gathered to a roofing contractor who reports between 25-30 solid leads, this event enables our advertisers to get up close and personal with the Fish audience. The Fish builds trust for your business. This event puts your face with that trust factor.

It's so encouraging that even in what some are calling a down economy, our listeners still respond, still buy, still love those who make THEIR music and radio station possible.
That's the power of a good, solid, radio advertising campaign.
If you'd like to learn more, just drop me a note at thecopee@gmail.com and let's give our audience a reason to come do business with you.