Friday, June 26, 2009

Radio Generates Results For Special Olympics

104.7 the Fish delivers over 2,000 listener sponsored ducks for the 2009 Special Olympics Georgia Duck Derby.

If you'd like for our results team to talk with you about innovative, creative marketing ideas like this, then, e mail me.

Wednesday, June 17, 2009

Stopping Advertising in a Recession

I have the wonderful privelege of talking with a number of different industries about what's going on with their business. From dog training facilities, to varicose vein clinics, to roofers, I keep a finger on the pulse of local businesses in Atlanta.

What I've heard over the last few months from a number of advertisers is that they are stopping their advertising to save immediate cash.

Let me ask you a question that I overheard just yesterday.

Would you turn off your open sign just to save on electricity?

Think about it.

It doesn't make much sense, does it?

It makes about as much sense as people who say they are stopping their advertising to save money.

I agree that it's time to be hyper-critical about how you are spending your advertisng dollars. Right now you need to analyze what's working and what's not.

If you're going to get rid of something, get rid of the advertising that's not working or at least tweak it to make it work.

I was overjoyed to learn about the success we've help bring a varicose vein clinic who had a very dicey experience with one of my competitors. The doctor was understandably skeptical because of the $$'s lost on the other station.

We found out that so far we've delivered 115 leads to his medical center. The practice manager says that every time the campaign airs, the phones ring.

That's just one example of how we are helping advertisers get measureable results even in this economy.

If you're thinking about stopping your advertising, go ahead and turn off the open sign. I mean you might as well save a little electricity, right?

If you'd like more information on how we are getting results for our clients in this economy, drop me an e mail.