Monday, November 14, 2011

QR Codes -- Have You Heard??

You've probably seen these around. They're called QR codes. And they are popping up everywhere.

Download a FREE QR Code reader from your mobile phone app market and start uncovering a wealth of information simply by scanning these codes.

This past weekend scanning a QR code saved me $100 dollars. I was making a purchase at Best Buy and noticed a QR code on the display. When I scanned the code, I found that the Best Buy online price was $100 cheaper than their in store price. The store matched the price and I saved $100 dollars! With a QR code reader, I would've missed out on the rich media experience that took the camera I was buying and showcased it AND I would've missed out on a $100 savings.

The restaurant chain, Chili's, recently completed a cause-marketing campaign in an effort to raise money for St. Jude's Children's Hospitals and had 291,000 scans!! Read the entire article here.

We can even do some very cool QR Code promotions for your company using our Fish Rewards platform; our points-based frequent flyer program for our most loyal listeners.

We could do a scan to win driving traffic into your store where listeners scan the code to be automatically entered into a branded contest.

Just one more way we are so much more than just a radio station outlet for your advertising. Nowadays, I don't even say that I work with 104.7 the Fish. I tell potential clients that I am with Salem Media of Georgia and 104.7 the Fish is just one of my consumer channels we can use.

Want to do a QR Code promotion? Then contact me and we can start creating it together.

Phone in hand ... about to go mobile.

Friday, November 11, 2011

Gamification of An Atlanta Pest Control Company

I was on a time-out call with another one of my colleagues earlier this week visiting with a large Atlanta-based pest control company. The marketing person interfaces with every kind of media imaginable ... radio, TV, websites, etc.

We were presenting our annual plan and included Fish Rewards. (Fish Rewards is our points-based listener loyalty site that rewards our listeners with virtual currency that they can enter to win prizes, sweepstakes, and instant wins).

What was most interesting is this ... the client said they had tried all sorts of digital programs but none worked nearly as well as Fish Rewards as far as generating measurable web traffic. And he pointed out that when the listener visited their website via Fish Rewards, the bounce rate was significantly lower than any other redirect site.

What if you could send multitudes to your website? Maybe have listeners engage with your audio or your video? Need a consumer perceptual study? We can do that too?

Maybe you'd like to feature a branded contest with your product or service.

Give me a call at 678-632-6733 and I'll bring my brand new tablet to your business and show you all that we can do to help you with your digital marketing efforts.

Geek out

Thursday, July 14, 2011

Need a Traffic Driver?

Soul Sufer, Bethany Hamilton, shows up at Family Christian Stores to take pictures with 1,500 of her closest Atlanta fans. The only promotional mechanism in place was 104.7 the Fish.

If we can put this many people in a line to see an inspirational character, what can we find inspirational about your product or service?

It's all about the offer.

Monday, May 9, 2011

Why Ads Fail

Do you ever wonder why some ads work and some don't? The Wizard of Ads gives you some insight.


As you look through my blog, you'll see we put many of the "Wizard's" tenents into practice and have generated great response for a number of advertisers.

Want to do the same for your business?

Give me a call 404-995-7343 and let's discuss the next steps.