Thursday, September 10, 2009

40+ New Patients Per Month

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OH2 Medical Spa reports an average of 40+ patients per month using our solutions from 104.7 the Fish.

OH2 primarily focuses on women 35+ who have varicose and spider vein issues.

Listen to my interview with Dr. Randy Rudderman from OH2 Medical Spa.

Wednesday, September 9, 2009

How to Convert Web Traffic to Sales

A recent WSJ article gives businesses 3 distinct ways to convert web traffic to sales. Converting traffic to sales is the name of the game for every business I talk with each day.

The WSJ article suggests the following:

  1. Install a click-to-call feature -- website visitors click the link on your site, a box pops up. They insert a phone number and press a button. A short while later, customers receive a phone call. Mira Golin, owner of Body By Brooklyn, in Brooklyn N.Y. says she has a 5-10% conversion rate using a click-to-call feature on her website. Click to call widgets are offered by Jajah, TringMe, and Flaphone among others.
  2. Chat with customers online -- a home improvement retailer says, "We couldn't believe how many chats we were getting." Over 300 chats daily with a 9% conversion rate daily! For a FREE chat program, check out You can embed a widget onto your website (Notice that I now have a LIVE chat feature on my blog -- chat me up)
  3. Offer a try-before-you-buy program -- for service clients this might be a bit more difficult to do but think along the lines of how you can get trial before purchase.

Wednesday, September 2, 2009

Do You Have Raving Fans?

You’ve heard their commercials that always say, “Publix, where shopping is a pleasure.”

It’s more than just a trendy ad agency developed tag line.

In the case of my recent experience, it was the truth.

Someone once said that in advertising, truth is better than creativity.

Let me share.

A few days ago, I went to Publix at the Peach on Peachtree Road in Buckhead.

Because I am “attempting” to eat healthier, I got a bowl of fruit from the produce department. About a week ago, I bought the same thing but was a bit disappointed when I found withered grapes and sludge at the bottom of my fruit bowl.

I mentioned this to the Publix produce manager.

Here’s where GREAT customer service pays off!

The produce manager took my bowl of fruit under the pretense that he was going to check the new bowl to make sure it was up the Publix standards.

Not only did he check the bowl but he added additional fruit. Then, to top that off, he tore the price tag off and put a no charge tag on my bowl of fruit.

Now that’s pleasurable shopping.

Face it. Everyone has an off day.

It’s how you respond to that off day that can either make RAVING FANS or cause customers to jump ship.

I’m more than ever a RAVING FAN of Publix – where shopping is truly a pleasure.

What are you doing in your business to make customers RAVING FANS?

Feel free to comment.