Friday, May 30, 2008
Thursday, May 29, 2008
What about something that would energize your sales force?
Are you interested in waiting for the market to turn around or are you open to doing something proactive about your business?
One of the quickest ways to insure business success, even in a down economy, is to determine that one thing that makes you different.
My guess is that within your category you have probably played follow the leader. You didn't really have to stand for something because there was so much business being done. That's an ok strategy during good times. You probably have made a sizable income by doing that but today's environment requires different thinking. You must determine your unique selling proposition and communicate it effectively to insure sales success.
Here's the real news. Even if business is off 10%, logically that means that 90% of the market is still "on" for what you sell. People are still buying. There are just fewer of them. This makes it even more important for you to give your potential customers compelling reasons why they should hand their hard earned money over to you.
By detemining your unique selling proposition, you can better develop your brand position.
We helped one company generate 645 leads and post over $500,000 in top line revenues with this type of strategy.
If you'd like to hear his story, e mail me at email@example.com
Warren Buffett says it best, "Be brave when others are afraid and afraid when others are brave."
Are you willing to be brave? If you are contact me and we can schedule your FREE advertising audit. With over 14 years of advertising experience under my belt, I can probably help you develop a campaign that will establish your brand in the mind of over 450,000 people.
Tuesday, May 27, 2008
One worthwhile qualification that I normally look to is: Does the advertising source have a successful track record?
Confidently, I can say that the Fish does!!
We just received another note from a business owner who is in the home improvement business.
He is running a small advertising schedule but it's a schedule that's strategically placed.
6 leads in the last two weeks (keep in mind he's only on the air 2 days a week)
4 jobs sold for a total of $15,000 in new top line revenue!!
That's a 67% closing ratio on the leads the 104.7 the Fish is delivering!!
Now that's getting Results With Radio!
We've got successes like these popping up everyday. If you'd like to see if we could do something similiar for your business, just drop me a note at firstname.lastname@example.org.
I'll even send you FREE a recorded advertiser case study so you can hear directly from the source.
Let me know when you'd like to start the process. email@example.com
Friday, May 23, 2008
Thursday, May 22, 2008
Tuesday, May 20, 2008
Have you ever tried pushing a car?
If you ever studied physics, you'll remember that an object standing still remains that way unless an external force exerts itself on the object.
For example, this car needs all of your leg, back and arm muscles to get it to move off the dime.
But what happens once the car starts going? It picks up momentum, right? Once the car is rolling, you merely have to stand behind it and tap it to keep it moving.
You know starting an advertising campaign is alot like pushing a car.
At first it may seem very difficult. The calls may be slow going. The sales might be trailing the $$ you're pouring into a campaign. But have faith. Stick with it. If your message is right, it's only a matter of time before "your car" gets rolling.
We have a client who gets 50-60 new customers every month. It didn't start out that way, though. He had to exert some external pressure on the market to get his campaign to move off zero.
If you'd like to hear his story, I've got a 2-minute mp3 audio file I'll e mail to you FREE when you request it. Just drop me a note at firstname.lastname@example.org.
Remember with the right message, you can have RESULTS WITH RADIO!
Monday, May 19, 2008
If you're watching news shows lately, you've no doubt seen the incessant recession ranting. It's enough to make even me move into a state of depression. Personally, I have to turn that stuff off because it's not the reality that either my clients or I am living.
What kind of stock do you put into the "talking heads?"
I just finished taking my first course in seminary. It's something I've wanted to do for a long time. The course was called PR510 -- Introduction to Graduate Level Research. In the course the professor spent considerable time discussing the difference between primary and secondary source information. Primary source material is qualitative or quantitative information aquired from eyewitnesses, current surveys, or raw studies. Primary source material doesn't offer you a biased opinion on the material. You decide that for yourself.
So, as it relates to advertising, I wanted to find some primary source material that could help my advertisers as it relates to the current business climate. I found it in an empirical study of advertisers and their advertising habits during a recession. Here's the quote from McGraw-Hill Research from a study conducted between 1980-1985.
Friday, May 16, 2008
Thursday, May 15, 2008
Dale Carlsen is president of California based Sleep Train stores. His story is an amazing one. Carlsen started his business with one fledgling store in South Sacremento and has built it into a 224-store chain with $350 million in annual sales.
When asked about his secret in growing his business, he said marketing and advertising. Carlsen reflects on the fact that the average consumer is in the market for new bedding every 7-10 years. That means that consistency of his advertising message plays a key in keeping Sleep Train top of mind with his customer base.
“If a customer doesn’t walk into my store when he’s in the market, I won’t have another chance for seven years. And I don’t know when he’s going to decide he needs a new bed. So I want to be talking to him every single week, all year long.”
It's important to talk to your customer who is in the market right now but it's equally important to reach those who will be in the market in the next 3, 6, 12 months. If you'd like a FREE advertising audit, drop me an e mail at email@example.com and I'll be happy to share my success stories. Then, we can see if something makes sense for you.
(1) Make a specific offer to sell something 25 points
(2) Price your offer whenever possible 25 points
(3) Ask for a specific action 20 points
(4) Add urgency with time or quantity limits 15 points
(5) Develop a theme or hook 15 points
Total Points 100 points
One of my clients recently changed his strategy to utilize this formula and had the biggest revenue generating month in the history of his business.
If you'd like to hear his story in a 2-minute mp3 audio, just drop me an e mail at firstname.lastname@example.org and I'll send it to you.
Remember with the right offer and the right station, you can have Results with Radio!