Tuesday, January 27, 2009

Effective Event Marketing + Radio

Be sure to watch in HQ by clicking on the "arrow up" button on the right side of the player.

You can see the responsiveness of the Fish audience in this video of the 2009 Fish Education Fair as well as the demographic make up of the Fish audience.

Want more info? Give me a call (404) 995-7343 or e mail: thecopee@gmail.com

Monday, January 26, 2009

Radio + Online Video = Major Results

Have you considered the power of radio combined with online video?

According to a recent article "... more and more buyers look online ... There is research that shows consumers perceive people depicted in promotional videos as 'experts.'"

What's even more powerful is when you have a media vehicle that continually sends hundreds of thousands of listeners to their website.

Above is an online video featuring Bullard Roofing that visitors to http://www.thefishatlanta.com/ see whenever they click on the "listen live" link.

Jake says that people call him saying ... "I just saw you on the Fish." He's perceived as an expert in his field and it shows in the number of leads he's generating.

If you'd like to explore the power of radio + online video, I'm your man. 404-995-7343.

Thursday, January 22, 2009

55 Leads Generated for Roofing Contractor

Jake Bullard, owner of Bullard Roofing shares about his success using 104.7 the Fish.

Sound like something you'd like to know more about?

Give me a call (404) 995-7343 or e mail: thecopee@gmail.com

Wednesday, January 21, 2009

Can Someone Please Define Plummet?

I read recently that December retail sales plummeted. Now when I saw the word "plummet," I thought we must really be in an economic free fall. I'm thinking sales must be down 30-50%. Upon further reading you find that December retail sales were down just 2.7%.

Now can someone please define the word plummet for me? Does 2.7% sound like a plummet? I don't think so. Sure, sales were off but they did not PLUMMET.

Do you think this is inflammatory reporting?

This is the kind of sensationalized reporting that instills more fear in consumers.

Here are some quick bullets that should instill some confidence:

  • a dog training company advertises in December on the radio and generates $25,000 in new dog training business directly attributable to their radio campaign
  • a women's research study advertises a menopause study and generates 40 calls, enrolls 20 in their study
  • a company advertising facelifts gets 6 firm appointments last week
  • a roofing company has generated 50+ leads from his radio campaign since September

No Henny Penny ... the sky is not falling. Now is the time to be smart about your advertising. Don't go into a cave because business is still being done. The question is are you getting your unfair share?

If you need some new business and you're interested in talking about ideas that work, give me a call (404) 995-7343.

Monday, January 19, 2009

Radio + Radio Website = Results For Honda Carland

This is the winning entry for the Honda Carland best amateur TV commercial promotion that we aired in late 2008. This was another case of radio producing measurable results.

Honda Carland wanted something beyond the screaming auto commercials. They wanted something new and fresh.

We used the radio campaign to tell about the contest with Honda Carland. We used the web to showcase the video handi-work of our listeners.

The Results: Honda Carland hoped to receive 15 entries to this contest. They were floored when we delivered 34 entries. Because of the excitement this promotion created, many people were at the dealership shooting their videos. The dealership’s share of mind rose dramatically according to Honda Carland.

Not only did this promotion create a buzz in the marketplace, but it also generated additional floor traffic which translated into sales.

If your business could use some results, why not give me a call and let’s talk. (404) 995-7343.

Monday, January 12, 2009

Why I Do What I Do

I'd like to introduce all of you to my son, Alexander Brice Copeland. He was born 1/12/09 at 12:28 am. Weighs in at 8 lbs 1 oz and is 20 1/2 inches long.

I thought you might like to meet him.

For more pics log on here.

Tuesday, January 6, 2009

Radio Advertising Case Study: Medical Category

Progressive Medical has been an advertiser on 104.7 the Fish for over 5 years. Listen to what kind of results his advertising is producing.

Need to produce results for your campaign?

Give me a call.

Sunday, January 4, 2009

Advertising Formula For Generating Results

Noted direct response advertising guru, Alvin Eicoff, set 3 rules in place to maximize direct response advertising in whatever advertising media you use.

(1) Set forth the problem

(2) Explain the solution

(3) Demonstrate how your product or service best provides the solution.

The campaign featured in this post does an excellent job of utilizing the Alvin Eicoff formula for generating results.

I saw this campaign a couple of nights ago. Before being exposed to this commercial, I had given absolutely no thought about my septic system.

After seeing this, I told my wife to make sure she picked up a box because I did not want to deal with a $6,000 problem.

Rid-X generated results because of their advertising copy and adherence to a time honored advertising formula.

Do you need to produce results for your campaign?

Give me a call, Mike Copeland, 404-995-7343.