Now can someone please define the word plummet for me? Does 2.7% sound like a plummet? I don't think so. Sure, sales were off but they did not PLUMMET.
Do you think this is inflammatory reporting?
This is the kind of sensationalized reporting that instills more fear in consumers.
Here are some quick bullets that should instill some confidence:
- a dog training company advertises in December on the radio and generates $25,000 in new dog training business directly attributable to their radio campaign
- a women's research study advertises a menopause study and generates 40 calls, enrolls 20 in their study
- a company advertising facelifts gets 6 firm appointments last week
- a roofing company has generated 50+ leads from his radio campaign since September
No Henny Penny ... the sky is not falling. Now is the time to be smart about your advertising. Don't go into a cave because business is still being done. The question is are you getting your unfair share?
If you need some new business and you're interested in talking about ideas that work, give me a call (404) 995-7343.