Have you considered the power of radio combined with online video?
According to a recent article "... more and more buyers look online ... There is research that shows consumers perceive people depicted in promotional videos as 'experts.'"
What's even more powerful is when you have a media vehicle that continually sends hundreds of thousands of listeners to their website.
Above is an online video featuring Bullard Roofing that visitors to http://www.thefishatlanta.com/ see whenever they click on the "listen live" link.
Jake says that people call him saying ... "I just saw you on the Fish." He's perceived as an expert in his field and it shows in the number of leads he's generating.
If you'd like to explore the power of radio + online video, I'm your man. 404-995-7343.