Saturday, August 23, 2008

Old Navy Sets Sail With A Great Ad Campaign

I normally don't blog over the weekend but I had to tell you about a GREAT ad campaign that obviously produced results for Old Navy.
The picture you see was taken at the Newnan, GA Old Navy as people flocked in for Old Navy's One Day Jeans Sale. $12 for adult denim. $7 for children.
Remember I always preach have a good offer and offer some sense of urgency and your advertising will take off. That's exactly what Old Navy did.
Here's how I was transfixed by advertising: On Thursday night my lovely wife, Angie, and I were watching 101 Most Unforgetable Saturday Night Live Moments on E! The Old Navy campaign aired one time during the time we watched. I told Ang that we should go get some jeans for Anna (our 7 year old). She agreed.
The message was very clear in the campaign. Old Navy stated their offer clearly and reminded consumers that it was for Saturday only.
When we arrived the store was packed. I had to actually wait in line for a dressing room to come available. Now that's a first.
And on top of that ... I texted a number of friends whom I knew had kids because I wanted to share in my great find!! This goes to show you that when you orchestrate your advertising campaign correctly, you'll not only get results from those who are exposed to your campaign but if your offer is good enough, you'll get referral leads left and right too.
So remember when you have a great offer and you combine urgency with your offer, you'll find measureable paydirt at the end of your campaign.
If you want to know how we've helped clients like Elite Countertops, Nehemiah Reconstruction, Moncrief Heating and Air and many others do exactly what Old Navy did, then, drop me a note at I'll be glad to help you reach for the next level.

Monday, August 18, 2008

Celebrate Freedom 2008

The blog has been fairly quite lately mainly because we have been busy here at the Fish preparing for the largest one day FREE concert event in Atlanta. Pictured to the right is a crowd shot from last year's event held at the International Horse Park in Conyers, GA where we pulled 42,000 people in one day.

Now for those of you who wonder does radio really get results, this should close the door on that argument forever. You don't put 42,000 people in a horse arena without a strong offer (FREE concert) and a sense or urgency (one day only). It's the perfect case study of what a great radio campaign can do.

We're out at the horse park again this year with a great line up of contemporary Christian artists performing. And lots of advertisers showcasing their products and services.

Mark it on your calendar. August 30th. And log onto for all the details.

And if you'd like to find out how we can create a campaign that generates results for you, just drop me a note at and we can begin the conversation.

See you August 30th at the horse park in Conyers.