Friday, June 26, 2009
Radio Generates Results For Special Olympics
104.7 the Fish delivers over 2,000 listener sponsored ducks for the 2009 Special Olympics Georgia Duck Derby.
If you'd like for our results team to talk with you about innovative, creative marketing ideas like this, then, e mail me.
Wednesday, June 17, 2009
Stopping Advertising in a Recession
I have the wonderful privelege of talking with a number of different industries about what's going on with their business. From dog training facilities, to varicose vein clinics, to roofers, I keep a finger on the pulse of local businesses in Atlanta.
What I've heard over the last few months from a number of advertisers is that they are stopping their advertising to save immediate cash.
Let me ask you a question that I overheard just yesterday.
Would you turn off your open sign just to save on electricity?
Think about it.
It doesn't make much sense, does it?
It makes about as much sense as people who say they are stopping their advertising to save money.
I agree that it's time to be hyper-critical about how you are spending your advertisng dollars. Right now you need to analyze what's working and what's not.
If you're going to get rid of something, get rid of the advertising that's not working or at least tweak it to make it work.
I was overjoyed to learn about the success we've help bring a varicose vein clinic who had a very dicey experience with one of my competitors. The doctor was understandably skeptical because of the $$'s lost on the other station.
We found out that so far we've delivered 115 leads to his medical center. The practice manager says that every time the campaign airs, the phones ring.
That's just one example of how we are helping advertisers get measureable results even in this economy.
If you're thinking about stopping your advertising, go ahead and turn off the open sign. I mean you might as well save a little electricity, right?
If you'd like more information on how we are getting results for our clients in this economy, drop me an e mail.
What I've heard over the last few months from a number of advertisers is that they are stopping their advertising to save immediate cash.
Let me ask you a question that I overheard just yesterday.
Would you turn off your open sign just to save on electricity?
Think about it.
It doesn't make much sense, does it?
It makes about as much sense as people who say they are stopping their advertising to save money.
I agree that it's time to be hyper-critical about how you are spending your advertisng dollars. Right now you need to analyze what's working and what's not.
If you're going to get rid of something, get rid of the advertising that's not working or at least tweak it to make it work.
I was overjoyed to learn about the success we've help bring a varicose vein clinic who had a very dicey experience with one of my competitors. The doctor was understandably skeptical because of the $$'s lost on the other station.
We found out that so far we've delivered 115 leads to his medical center. The practice manager says that every time the campaign airs, the phones ring.
That's just one example of how we are helping advertisers get measureable results even in this economy.
If you're thinking about stopping your advertising, go ahead and turn off the open sign. I mean you might as well save a little electricity, right?
If you'd like more information on how we are getting results for our clients in this economy, drop me an e mail.
Thursday, May 28, 2009
Survey: Reducing Advertising in Recession is Mistake
A new survey out says more than 48% of US adults believe that a lack of advertising during a recession indicates a business is struggling.
The survey also reports that "a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business."
The research study by Ad-ology determined to uncover whether stopping advertising during a recession could harm a business.
Read the full report here.
If you'd like a FREE audio CD on how to develop your Dominant Selling Idea or DSI, just e mail me here.
The survey also reports that "a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business."
The research study by Ad-ology determined to uncover whether stopping advertising during a recession could harm a business.
Read the full report here.
If you'd like a FREE audio CD on how to develop your Dominant Selling Idea or DSI, just e mail me here.
Tuesday, May 26, 2009
Flip Flop Frenzy
So you want traffic in your store? Then, offer an outrageous offer that consumers can't resist. You might get a crowd like Old Navy did over Memorial Day weekend with their $1 Flip Flop sale. Go with me as we investigate how a strong offer can immediately generate store traffic.
Friday, May 15, 2009
Don't Get Cooked In The Squat
If you are waiting for "something" before you start your next advertising campaign, you need to watch this.
Don't get cooked in the squat.
Celebrate Freedom Returns for 2009
Watch an online video highlighting Celebrate Freedom 2008.
We had several clients generate over 300 leads in one day last year.
We had one non-profit report they collected 3,000 names for their donor database.
Monday, May 11, 2009
The KFC Blunder
What can we learn from the recent KFC Free Grilled Chicken failed promotion?
If you haven't heard, KFC in cooperation with Oprah Winfrey offered two free pieces of their all new grilled chicken, two sides and a biscuit. KFC was overwhelmed and pulled the plug on the promotion because they couldn't meet the demand.
Read about it here.
The KFC brand is now experiencing a brand backlash. Many coupon holders were unable to redeem their FREE offer.
And to make matters worse, KFC's president has gone on You Tube to offer an apology further damaging the brand.
Eaton says "Everyone wants to get the great taste of our new product, so we can't redeem your free coupon at this time."
What? You offer me a FREE coupon, then you can't redeem it? What knuckle brain came up with that?
Brand watchers say that this little stunt has negatively affected KFC's brand.
I say there are several lessons we can learn from this act of marketing lunacy.
Lesson #1: Don't offer something you can't fulfill. While some in my immediate circle think this was a well orchestrated ploy, I respectfully disagree. This was a bungled promotion that was not well planned or executed.
Lesson #2: Make sure everyone is on the same page. I heard from one of my colleagues who went into a KFC last week during the promotion. He said the KFC employees were getting short with customers. They were not all familiar with the workings of the promotion. Frustration ran rampant among customers and employees.
Lesson #3: Don't underestimate the power of social media. KFC projected response based on Oprah Winfrey's audience numbers. They did not anticipate the viral effect that social media can have on an attractive advertising offer. Advertising today is not like advertising was years ago. You have to account for the viral effect.
I'm sure there are many other lessons that we'll glean over time and this will undoubtedly become a marketing case study to be studied along the lines of New Coke for years to come.
I'm reminded of what one of my colleagues said this morning, "Anyone can give it away."
Will KFC's new product roll-out survive this stunt? Time will only tell.
All in all, I think this was a good idea but it was poorly executed.
Do you agree or disagree? What say you?
If you haven't heard, KFC in cooperation with Oprah Winfrey offered two free pieces of their all new grilled chicken, two sides and a biscuit. KFC was overwhelmed and pulled the plug on the promotion because they couldn't meet the demand.
Read about it here.
The KFC brand is now experiencing a brand backlash. Many coupon holders were unable to redeem their FREE offer.
And to make matters worse, KFC's president has gone on You Tube to offer an apology further damaging the brand.
Eaton says "Everyone wants to get the great taste of our new product, so we can't redeem your free coupon at this time."
What? You offer me a FREE coupon, then you can't redeem it? What knuckle brain came up with that?
Brand watchers say that this little stunt has negatively affected KFC's brand.
I say there are several lessons we can learn from this act of marketing lunacy.
Lesson #1: Don't offer something you can't fulfill. While some in my immediate circle think this was a well orchestrated ploy, I respectfully disagree. This was a bungled promotion that was not well planned or executed.
Lesson #2: Make sure everyone is on the same page. I heard from one of my colleagues who went into a KFC last week during the promotion. He said the KFC employees were getting short with customers. They were not all familiar with the workings of the promotion. Frustration ran rampant among customers and employees.
Lesson #3: Don't underestimate the power of social media. KFC projected response based on Oprah Winfrey's audience numbers. They did not anticipate the viral effect that social media can have on an attractive advertising offer. Advertising today is not like advertising was years ago. You have to account for the viral effect.
I'm sure there are many other lessons that we'll glean over time and this will undoubtedly become a marketing case study to be studied along the lines of New Coke for years to come.
I'm reminded of what one of my colleagues said this morning, "Anyone can give it away."
Will KFC's new product roll-out survive this stunt? Time will only tell.
All in all, I think this was a good idea but it was poorly executed.
Do you agree or disagree? What say you?
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