Wednesday, December 16, 2009

Women And Online Brand Engagement

Women are clicking and are remaining more engaged with brands who offer virtual currency. In a recent Brandweek article, recipients claimed that using virtual currency was both "fun" and "addictive."

"It talks to the fact that women are interacting with these games," said Wise. [Matt Wise, President, Q Interactive] "If you can create a positive brand experience, it's an excellent way to weave advertisements into a game because you've got the attention of the consumers ... It's a positive experience for the consumers and keeps the consumer engaged in the game by getting more virtual points and ideally playing some more."

The findings also report that "women are jumping at the chance to earn online points and virtual dollars."

We have a platform like none other here at 104.7 the Fish to take advantage of this trend. It's called Fish Rewards -- a points based loyalty program that rewards our audience for engaging with our advertisers.

The more points our audience earns the more prizes they can win -- all while getting a "forced" education about your business.

Interested in learning more? Let's talk.

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