My friend and advertising colleague Phil Berstein (Portland, Oregon) writes a nice piece about FedEx Office generating some very positive word of mouth here. Basically, for one day only FedEx Office is offering FREE resume printing services to anyone who wants it.
This has generated tons of FREE publicity. While no advertising $$ were spent, this case study shows once again that advertising is about finding a salient message and a worthwhile offer, marrying them together and generating results.
If you need help defining your salient message, I've got 14 years of experience in helping craft advertising campaigns that produce results.
Give me a call 404-995-7343.