Good Offers Are The Secret

If you want to catch fish, it's best to use the right bait.  That's the lesson that Justin Atchinson of Builders Floor Covering in Buford learned when he got great results using 104.7 the Fish.  Watch the video for the full story.

35 Inbound Leads in 48 Hours

Watch how one simple change changed an ill-performing campaign into a results producing monster.

628 Mozambique Orphans Sponsored in 1 Hour

Once again 104.7 the Fish listeners proved responsive sponsoring 628 orphans in Mozambique in just 1 hour. Kevin and Taylor issued a challenge for our listeners to sponsor 600 orphans in the 7 am hour. Watch the video above to see how effective 104.7 the Fish is in generating results.

Zerorez: Leads Galore

140 Leads

When I hear about these stories, it encourages me that this is exactly where I should be helping advertisers with measureable results.

I was having lunch with a colleague of mine who handles the Zerorez account for 104.7 the Fish.

What he told me astounded me, but honestly, it's a story that I have heard year after year working with the Fish.

Zerorez advertises on more than 10 radio stations in the Atlanta market. Once again 104.7 the Fish leads the pack; generating 140 leads from our listeners as of last Friday.

That's 140 qualified leads; many of which will turn into repeat sales.

104.7 the Fish continues to be a proven performer. With the right message and the right offer, we can move our audience to your brand or store.

QR Codes -- Have You Heard??

You've probably seen these around. They're called QR codes. And they are popping up everywhere.

Download a FREE QR Code reader from your mobile phone app market and start uncovering a wealth of information simply by scanning these codes.

This past weekend scanning a QR code saved me $100 dollars. I was making a purchase at Best Buy and noticed a QR code on the display. When I scanned the code, I found that the Best Buy online price was $100 cheaper than their in store price. The store matched the price and I saved $100 dollars! With a QR code reader, I would've missed out on the rich media experience that took the camera I was buying and showcased it AND I would've missed out on a $100 savings.

The restaurant chain, Chili's, recently completed a cause-marketing campaign in an effort to raise money for St. Jude's Children's Hospitals and had 291,000 scans!! Read the entire article here.

We can even do some very cool QR Code promotions for your company using our Fish Rewards platform; our points-based frequent flyer program for our most loyal listeners.

We could do a scan to win driving traffic into your store where listeners scan the code to be automatically entered into a branded contest.

Just one more way we are so much more than just a radio station outlet for your advertising. Nowadays, I don't even say that I work with 104.7 the Fish. I tell potential clients that I am with Salem Media of Georgia and 104.7 the Fish is just one of my consumer channels we can use.

Want to do a QR Code promotion? Then contact me and we can start creating it together.

Phone in hand ... about to go mobile.

Gamification of An Atlanta Pest Control Company

I was on a time-out call with another one of my colleagues earlier this week visiting with a large Atlanta-based pest control company. The marketing person interfaces with every kind of media imaginable ... radio, TV, websites, etc.

We were presenting our annual plan and included Fish Rewards. (Fish Rewards is our points-based listener loyalty site that rewards our listeners with virtual currency that they can enter to win prizes, sweepstakes, and instant wins).

What was most interesting is this ... the client said they had tried all sorts of digital programs but none worked nearly as well as Fish Rewards as far as generating measurable web traffic. And he pointed out that when the listener visited their website via Fish Rewards, the bounce rate was significantly lower than any other redirect site.

What if you could send multitudes to your website? Maybe have listeners engage with your audio or your video? Need a consumer perceptual study? We can do that too?

Maybe you'd like to feature a branded contest with your product or service.

Give me a call at 678-632-6733 and I'll bring my brand new tablet to your business and show you all that we can do to help you with your digital marketing efforts.

Geek out

Need a Traffic Driver?

Soul Sufer, Bethany Hamilton, shows up at Family Christian Stores to take pictures with 1,500 of her closest Atlanta fans. The only promotional mechanism in place was 104.7 the Fish.

If we can put this many people in a line to see an inspirational character, what can we find inspirational about your product or service?

It's all about the offer.