This is the actual controversial radio commercial that's causing some stir in Savannah, GA. The dealer is getting results with this campaign. What do you think about this approach?
3 comments:
Anonymous
said...
Way too radical. Come on now, I am an ex-marine and I am not that fired up. - Josh
One of my colleagues actually talked with the account rep at the radio station in Savannah and the guy is selling cars. This message is apparently resonating with a segment of the population.
Don Fitzgibbons likes to say that the only way to tell the difference between a "good" ad and a "bad" ad is by asking, "Did it work?"
I don't know if it's actually generating sales, but I suppose it's possible. But Mr. Welch has done us a service by forcing us to ask a follow-up question:
If it works because it appeals to the absolute worst instincts of the target audience, can we still call it "good"?
3 comments:
Way too radical. Come on now, I am an ex-marine and I am not that fired up. - Josh
One of my colleagues actually talked with the account rep at the radio station in Savannah and the guy is selling cars. This message is apparently resonating with a segment of the population.
Don Fitzgibbons likes to say that the only way to tell the difference between a "good" ad and a "bad" ad is by asking, "Did it work?"
I don't know if it's actually generating sales, but I suppose it's possible. But Mr. Welch has done us a service by forcing us to ask a follow-up question:
If it works because it appeals to the absolute worst instincts of the target audience, can we still call it "good"?
Post a Comment