Internet Case Study: Progressive Medical Center
Situation: Progressive Medical wanted to test market a weight loss product using http://thefishatlanta.com/. This product is not advertised on air but only online.
Objective: To develop a stream of online leads of qualified weight loss product consumers.
Strategy: Once a listener clicks on the banner, they are immediately taken into an interactive survey on the Progressive Medical Center website where Progressive Medical gathers consumer data.
Results: In just over 2-weeks, Progressive Medical reports over 100 leads!!
Online advertisers receive the same "halo" effect that our on air advertisers experience. Progressive Medical leverages the listener/web loyalty that 104.7 the Fish delivers.
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