Wednesday, July 22, 2009

Fish Rewards

Traditionally, I use this blog to share the success stories that I hear on a daily basis on how we are positively affecting someone's business with our ideas. But today, I want to share a brand new concept that has just come available on 104.7 the Fish that, I think, will transform the way we help you generate results from your advertising campaigns.

It's called Fish Rewards.

Fish Rewards is a points-based loyalty, database and contesting platform that rewards listeners to take measurable actions in support of your advertising campaign.

Fish Rewards helps you generate FAST, MEASURABLE response.

As you can see from the above graphic, a traditional radio campaign can take a little time to get off the ground. When you combine Fish Rewards with your radio, you can get instantaneous response giving your radio campaign an opportunity to gain steam.

Here's the way Fish Rewards works.

Let's say you have a goal of generating additional web traffic. You have a dynamic website full of information about your business with many calls to action to do business with you.

We set up a Fish Rewards trivia campaign.

We help you develop trivia questions about your website. Each week, listeners have to come back to get another question. Here's the neat part: they have to go to your website to find the answer in order to plug it into Fish Rewards to earn points.

The more points the listener earns the more opportunities to win both local and national sweepstakes. And the more often they come back to your website, the more they are exposed to your message.

This is just one way we can help generate instantaneous response. There are so many ideas on how we can execute for you. The trivia is just one of them.

Fish Rewards is an innovative way to help you grow your business.

Let's talk about some ideas on how we can put it to work for you.

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