Thursday, May 28, 2009

Survey: Reducing Advertising in Recession is Mistake

A new survey out says more than 48% of US adults believe that a lack of advertising during a recession indicates a business is struggling.

The survey also reports that "a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business."

The research study by Ad-ology determined to uncover whether stopping advertising during a recession could harm a business.

Read the full report here.

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