On Interstate 15 outside Pocatello, Idaho is a billboard with a simple message.
Here it is in its entirety:
My guess is that if you saw that you'd hunt down a free wi-fi spot and log on to find out what's this all about.
The web address happens to be owned by the Nonpareil Potato Company which happens to sell hashbrowns.
There are a lot of good lessons to learn from this particular campaign that are applicable to any form of advertising you are doing.
1. It's tell people exactly what to do. Your advertising should always tell your perspective customer what you want them to do.
2. This advertiser realized that you need to communicate your message on billboard in 3 seconds or less as drivers whiz past at 75 mph. Lesson here -- make sure you can succintly say what you need to say to your target customer.
3. The URL is memorable. If you can do something memorable in your advertising, then, you stand out from the rest of the crowd.
All in all this is a wonderfully executed campaign with an attention grabbing headline that inspires curiosity, invites interaction and sells their product wonderfully.
I have a client who has done something similiar with his online advertising. He has utilized our video pre-roll at www.thefishatlanta.com. When I checked at the end of June, his video had been viewed almost 25,000 times in 60-days. His lead count is up and he's happy with the Fish.
If this sounds like something you'd like to learn more about or if you know of a business that the Fish might make sense for, drop me an e mail at email@example.com.
Stay strong and good selling!!
104.7 the Fish