628 Mozambique Orphans Sponsored in 1 Hour

Once again 104.7 the Fish listeners proved responsive sponsoring 628 orphans in Mozambique in just 1 hour. Kevin and Taylor issued a challenge for our listeners to sponsor 600 orphans in the 7 am hour. Watch the video above to see how effective 104.7 the Fish is in generating results.

Zerorez: Leads Galore

140 Leads

When I hear about these stories, it encourages me that this is exactly where I should be helping advertisers with measureable results.

I was having lunch with a colleague of mine who handles the Zerorez account for 104.7 the Fish.

What he told me astounded me, but honestly, it's a story that I have heard year after year working with the Fish.

Zerorez advertises on more than 10 radio stations in the Atlanta market. Once again 104.7 the Fish leads the pack; generating 140 leads from our listeners as of last Friday.

That's 140 qualified leads; many of which will turn into repeat sales.

104.7 the Fish continues to be a proven performer. With the right message and the right offer, we can move our audience to your brand or store.

Nearly 100 Patients in 30-days

Dr. James Yost, managing partner of Physicians Immediate Med with 11 locations across Atlanta, discusses how 104.7 the Fish is bringing in new cash flow opportunities for all Physicians Immediate Med offices.

920 WGKA Gets Results!!

I now have a GREAT opportunity to help advertisers not only reach women with 104.7 the Fish but also affluent men, aged 35+ with "Intelligent Talk 920 WGKA."

Ralph Boardman advertises his Tax and Financial Strategies business on 920 WGKA. Not only has he been an advertiser for over a year with WGKA but he recently won a red corvette by being the top producing financial planner in his region.

920 WGKA helped him get there.

Man's Best Friend Gets Results

Jon Bolander, owner of Man's Best Friend, talks about how 104.7 the Fish delivers new customers even in this economy.

If we can help sell dog training in a recession, don't you think we can help you?

Snuggie's 4 Million Sold Success -- How Did They Do It?

According to a recent article in "USA Today," 4 million "Snuggies" have been sold since the product launched in August.

This campaign reminded me of an advertising formula that I've used for years in advising my clients how to create an ad that works.

Chris Lytle popularized this years ago. It's called the "5 Elements of a Successful Ad Campaign."

(1) Make a specific offer
(2) Price the offer when possible
(3) Include time or limited quantity for urgency
(4) Have a theme or hook
(5) Have a specific call to action (log on, call, etc)

How many of these elments did "Snuggie" get?

This is the same sort of test I personally put every one of my clients' advertising through to insure their greatest success and minimize their risk.

If you don't pass on the "Copee Copy Meter," we go back to the drawing board.

Is your advertising producing results? If not, call me and let's test your copy. If you score an 80 or below, let's do something that will help you become cash flow positive.

Together we can help you become the next "Snuggie."

404-995-7343 or thecopee@gmail.com

104.7 the Fish Becomes Man's Best Friend

In January, 104.7 the Fish delivered $29,115 in new dog training business to Man's Best Friend -- a full 39% more than the next radio station.

Interested in how we can do this for your business?

E mail me: thecopee@gmail.com

Effective Event Marketing + Radio

Be sure to watch in HQ by clicking on the "arrow up" button on the right side of the player.

You can see the responsiveness of the Fish audience in this video of the 2009 Fish Education Fair as well as the demographic make up of the Fish audience.

Want more info? Give me a call (404) 995-7343 or e mail: thecopee@gmail.com

Can Someone Please Define Plummet?

I read recently that December retail sales plummeted. Now when I saw the word "plummet," I thought we must really be in an economic free fall. I'm thinking sales must be down 30-50%. Upon further reading you find that December retail sales were down just 2.7%.

Now can someone please define the word plummet for me? Does 2.7% sound like a plummet? I don't think so. Sure, sales were off but they did not PLUMMET.

Do you think this is inflammatory reporting?

This is the kind of sensationalized reporting that instills more fear in consumers.

Here are some quick bullets that should instill some confidence:

• a dog training company advertises in December on the radio and generates $25,000 in new dog training business directly attributable to their radio campaign
• a women's research study advertises a menopause study and generates 40 calls, enrolls 20 in their study
• a company advertising facelifts gets 6 firm appointments last week
• a roofing company has generated 50+ leads from his radio campaign since September

No Henny Penny ... the sky is not falling. Now is the time to be smart about your advertising. Don't go into a cave because business is still being done. The question is are you getting your unfair share?

If you need some new business and you're interested in talking about ideas that work, give me a call (404) 995-7343.

Radio Advertising Case Study: Medical Category

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Progressive Medical has been an advertiser on 104.7 the Fish for over 5 years. Listen to what kind of results his advertising is producing.

Need to produce results for your campaign?

Give me a call.

What About Results Right Now?

A few blog posts ago, I espoused the value of targeting those who are "ON" for what you sell. Focusing on those who are active in the market will immediately increase your cash flow.

And in this day and age, immediately increasing cash flow is on everybody's radar.

But as one of my blog readers pointed out, there's another aspect of your advertising campaign that you must also consider.

Face it. Most people are not in the market for what you sell today. But many will be in 3, 6, or 12 months down the road.

What are you doing to make sure you get these people when they become ACTIVE for your product or service?

Case in point ... I have listened to baseball on my hometown radio station for years. And for years a collision and body shop has advertised. I was not in the market UNTIL I had a wreck on the way home from work earlier this year. I really banged up the Copee car.

I immediately thought about the collision and body shop that I had heard for years advertising on the radio. They got my business. 5 other body shops in close proximity did not.

If that collision and body shop based the success of their advertising program on whether or not I responded last year or even 6 months ago, they would have deemed their radio advertising a complete failure.

But because they continued month-in, month-out to expose me to their message, when I needed a collision shop, theirs was the first I thought of.

So how long does it take for you to get results?

It all depends on how long your sales cycle is.

If you are a restaurant and you're advertising a dinner deal, chances are you'll get results pretty quickly.

But if you are an insurance company or a car dealer whose sales cycle is much longer, it could take some time before the net you have cast lands you some new fish.

Will you be brave enough to stay long enough for someone to enter into your market?

And how difficult are you making it for people to do business with you?

I can make it easier for your customers to find out who you are, what you do, and how to get in touch with you.

Give me a call and we can talk.

The Actual O C Welch Ford Commercial "Wake Up America"

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This is the actual controversial radio commercial that's causing some stir in Savannah, GA. The dealer is getting results with this campaign. What do you think about this approach?