35 Inbound Leads in 48 Hours

Watch how one simple change changed an ill-performing campaign into a results producing monster.

Your Digital Marketing Fears Eased

Now all of that fear and trepidation you've had about jumping into digital marketing can be set aside because not only is your radio ad guy your radio ad guy, but now your radio ad guy has been fully certified by the Radio Advertising Bureau as a "Certified Digital Marketing Consultant."

Our company recognizing the need to bring digital expertise to the radio field partnered with our trade organization to send me through a 10-module interactive course on making radio + internet work for advertisers.

The same committment I've brought to you on the radio side for generating results is the same committment I'll bring to the digital side as well.

Ove the next several weeks, I'll be writing on how to best utilize some of our digital assets combined with our on air product.

If there's something you'd like for me to write about on my blog, please don't hesitate to contact me at thecopee@gmail.com.

Radio Reaches 234 Million

The latest RADAR report from Arbitron reveals the medium reaches more than 234 million persons (12+) during a typical week. That 92% exposure rate is steady despite growth of MP3 players. The report shows 89% of teens (12-17) also tune-in each week.

Radio Want Ads Connect You to Potential Employees

Have you ever considered advertising job openings at your company on the radio?

In a recent CNN online article, an employer got 15 qualified applicants when they publicized their job offering on radio versus newspaper which "didn't spark any leads."

Not only do you reach potential job applicants with radio but you reach their influencers as well. In the article, the man who had lost his job didn't know where to turn, but "luckily for him, some of his relatives did ... Barger's mom and dad were listening to the radio station ..."

Recruitment advertising works on radio because:

• Radio allows you to reach the employed sector and behind your competitor's walls
• Radio has 50% of the respondents coming through the networking effect
• Radio allows you to recruit 24 hours a day
• Radio produces quick and consistent results

The radio show host cited in the article says it best, "I'm in people's homes. I'm in people's cars ... they're trusting me. I have the ability to tap into what's available right now."

If you've got positions to fill, then, give me a call and we can talk about a cost-effective way to recruit using radio.

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What About Results Right Now?

A few blog posts ago, I espoused the value of targeting those who are "ON" for what you sell. Focusing on those who are active in the market will immediately increase your cash flow.

And in this day and age, immediately increasing cash flow is on everybody's radar.

But as one of my blog readers pointed out, there's another aspect of your advertising campaign that you must also consider.

Face it. Most people are not in the market for what you sell today. But many will be in 3, 6, or 12 months down the road.

What are you doing to make sure you get these people when they become ACTIVE for your product or service?

Case in point ... I have listened to baseball on my hometown radio station for years. And for years a collision and body shop has advertised. I was not in the market UNTIL I had a wreck on the way home from work earlier this year. I really banged up the Copee car.

I immediately thought about the collision and body shop that I had heard for years advertising on the radio. They got my business. 5 other body shops in close proximity did not.

If that collision and body shop based the success of their advertising program on whether or not I responded last year or even 6 months ago, they would have deemed their radio advertising a complete failure.

But because they continued month-in, month-out to expose me to their message, when I needed a collision shop, theirs was the first I thought of.

So how long does it take for you to get results?

It all depends on how long your sales cycle is.

If you are a restaurant and you're advertising a dinner deal, chances are you'll get results pretty quickly.

But if you are an insurance company or a car dealer whose sales cycle is much longer, it could take some time before the net you have cast lands you some new fish.

Will you be brave enough to stay long enough for someone to enter into your market?

And how difficult are you making it for people to do business with you?

I can make it easier for your customers to find out who you are, what you do, and how to get in touch with you.

Give me a call and we can talk.

The Actual O C Welch Ford Commercial "Wake Up America"

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This is the actual controversial radio commercial that's causing some stir in Savannah, GA. The dealer is getting results with this campaign. What do you think about this approach?