Showing posts with label Mike Copeland. Show all posts
Showing posts with label Mike Copeland. Show all posts
Friday, December 17, 2010
Friday, December 18, 2009
Santa Endorses Results With Radio
I got a personal endorsement from the big guy himself. (Note the giant belt buckle that gives away his identity).Santa says that Atlanta businesses who want to get results with their marketing should contact Mike Copeland.
If you've been a good business, I think that Santa and I could arrange for some good qualified leads to be under your tree this year.
Give me a call or e mail me.
Merry Christmas!!
Thursday, April 23, 2009
Tuesday, April 21, 2009
How the Reticular Activator Works in Advertising
Welcome to a special video message this week on the "reticular activator." The client cited, Amdro Fire Ant Killer, did what guest blogger, Stu Gordon suggested when they created a customized url: http://wwww.baitisbetter.com. Watch to understand the secrets of using the reticular activator to your advantage.
Sunday, January 4, 2009
Advertising Formula For Generating Results
Noted direct response advertising guru, Alvin Eicoff, set 3 rules in place to maximize direct response advertising in whatever advertising media you use.
(1) Set forth the problem
(2) Explain the solution
(3) Demonstrate how your product or service best provides the solution.
The campaign featured in this post does an excellent job of utilizing the Alvin Eicoff formula for generating results.
I saw this campaign a couple of nights ago. Before being exposed to this commercial, I had given absolutely no thought about my septic system.
After seeing this, I told my wife to make sure she picked up a box because I did not want to deal with a $6,000 problem.
Rid-X generated results because of their advertising copy and adherence to a time honored advertising formula.
Do you need to produce results for your campaign?
Give me a call, Mike Copeland, 404-995-7343.
Wednesday, December 17, 2008
What About Results Right Now?
A few blog posts ago, I espoused the value of targeting those who are "ON" for what you sell. Focusing on those who are active in the market will immediately increase your cash flow.
And in this day and age, immediately increasing cash flow is on everybody's radar.
But as one of my blog readers pointed out, there's another aspect of your advertising campaign that you must also consider.
Face it. Most people are not in the market for what you sell today. But many will be in 3, 6, or 12 months down the road.
What are you doing to make sure you get these people when they become ACTIVE for your product or service?
Case in point ... I have listened to baseball on my hometown radio station for years. And for years a collision and body shop has advertised. I was not in the market UNTIL I had a wreck on the way home from work earlier this year. I really banged up the Copee car.
I immediately thought about the collision and body shop that I had heard for years advertising on the radio. They got my business. 5 other body shops in close proximity did not.
If that collision and body shop based the success of their advertising program on whether or not I responded last year or even 6 months ago, they would have deemed their radio advertising a complete failure.
But because they continued month-in, month-out to expose me to their message, when I needed a collision shop, theirs was the first I thought of.
So how long does it take for you to get results?
It all depends on how long your sales cycle is.
If you are a restaurant and you're advertising a dinner deal, chances are you'll get results pretty quickly.
But if you are an insurance company or a car dealer whose sales cycle is much longer, it could take some time before the net you have cast lands you some new fish.
Will you be brave enough to stay long enough for someone to enter into your market?
And how difficult are you making it for people to do business with you?
I can make it easier for your customers to find out who you are, what you do, and how to get in touch with you.
Give me a call and we can talk.
And in this day and age, immediately increasing cash flow is on everybody's radar.
But as one of my blog readers pointed out, there's another aspect of your advertising campaign that you must also consider.
Face it. Most people are not in the market for what you sell today. But many will be in 3, 6, or 12 months down the road.
What are you doing to make sure you get these people when they become ACTIVE for your product or service?
Case in point ... I have listened to baseball on my hometown radio station for years. And for years a collision and body shop has advertised. I was not in the market UNTIL I had a wreck on the way home from work earlier this year. I really banged up the Copee car.
I immediately thought about the collision and body shop that I had heard for years advertising on the radio. They got my business. 5 other body shops in close proximity did not.
If that collision and body shop based the success of their advertising program on whether or not I responded last year or even 6 months ago, they would have deemed their radio advertising a complete failure.
But because they continued month-in, month-out to expose me to their message, when I needed a collision shop, theirs was the first I thought of.
So how long does it take for you to get results?
It all depends on how long your sales cycle is.
If you are a restaurant and you're advertising a dinner deal, chances are you'll get results pretty quickly.
But if you are an insurance company or a car dealer whose sales cycle is much longer, it could take some time before the net you have cast lands you some new fish.
Will you be brave enough to stay long enough for someone to enter into your market?
And how difficult are you making it for people to do business with you?
I can make it easier for your customers to find out who you are, what you do, and how to get in touch with you.
Give me a call and we can talk.
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