Why Ads Fail

Do you ever wonder why some ads work and some don't? The Wizard of Ads gives you some insight.




As you look through my blog, you'll see we put many of the "Wizard's" tenents into practice and have generated great response for a number of advertisers.

Want to do the same for your business?

Give me a call 404-995-7343 and let's discuss the next steps.

Moncrief Heating and Air Heats Up Sales

Pest Control Company "Killin" it with Radio

O'Charley's Atlanta Increases Revenue with Radio

Click below to hear from the Atlanta O'Charley's Operational Director on the effectiveness of his advertising on 104.7 the Fish.

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La Parilla Atlanta -- The Fresh Results with Radio Advertising

Recently received notice about how well 104.7 the Fish delivered for La Parilla Mexican Restaurants.

The following was from the advertising agency handling La Parilla in an email:

"Thought I'd add one to your list of successes ... I spoke with La Parilla , and they said many people mentioned they heard our ad on the FISH. We ran only one flight, and got immediate RESULTS."

Advertising Lessons from a Chiropractor

I did something that I thought I'd never do.

I went for a chiropractic appointment because of a chronic pain I've developed in my right shoulder area.

Now you wouldn't think there are any advertising lessons from a doctor of chiropractic but there were ... many lessons that could apply to your business.

First, my doctor listened intently to the symptoms I was experiencing. He asked good follow up questions to gather more information.

He then had me lay face down on the table.

This is where he really demonstrated his expertise. After feeling my spine, he asked me questions about acid reflux and a couple of other health related questions. He confidently demonstrated knowledge, then, suggested specific test before moving forward in treatment so that he would know exactly what he was dealing with.

(Remember prescription without diagnosis is malpractic in any field)

I walked into that chiropractor's office not exactly sure if this treatment was for me but in a short 60-minutes walked out convinced that I needed to have chiropractic care. And I felt good about parting with my $$.

Advertising Lesson: Like this doctor of chiropractic did, find your customers pain. Demonstrate your expertise. Then, show how your product or service best eases the pain. When you find the pain and demonstrate knowledge of how to get rid of the pain, cost to your customer becomes a lower factor on the decision making scale.

Radio Advertising Success -- Builders Floorcovering

Using Digital Resources With Your Radio Campaign

Are you using your digital resources to their fullest to drive additional business?

In a recent article, one station is maximizing all of their assets to generate additional lead volume for their clients. According to the write up ...

"They go to the client and film a professional video on location. Most
are better than local TV spots; the time is longer and the price much
cheaper. Drive listeners to your site with a special offer on on-air,
where they can check out the video. Perhaps a certain word or code will provide a discount or freebie at the client(s)' location."

The president of Peak Broadcasting, Bill Figenshu says, "We've got to be able to offer a full package of on-air, online, video, audio, etc. Advertisers want a full horizontal and vertical plan today."

The video featured above is from a client, Craft Electric, who is capturing the vision of captivating our audience in every avenue of engagement.

We can shoot an on location video like this and we can guarantee immediate and measurable results.

Want to find out how?

Give me a call at 404-995-7343.

40+ New Patients Per Month

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OH2 Medical Spa reports an average of 40+ patients per month using our solutions from 104.7 the Fish.

OH2 primarily focuses on women 35+ who have varicose and spider vein issues.

Listen to my interview with Dr. Randy Rudderman from OH2 Medical Spa.

920 WGKA Gets Results!!

I now have a GREAT opportunity to help advertisers not only reach women with 104.7 the Fish but also affluent men, aged 35+ with "Intelligent Talk 920 WGKA."

Ralph Boardman advertises his Tax and Financial Strategies business on 920 WGKA. Not only has he been an advertiser for over a year with WGKA but he recently won a red corvette by being the top producing financial planner in his region.

920 WGKA helped him get there.

Man's Best Friend Gets Results

Jon Bolander, owner of Man's Best Friend, talks about how 104.7 the Fish delivers new customers even in this economy.

If we can help sell dog training in a recession, don't you think we can help you?

Radio Gets Results -- Makes TV Work Even Better

This comes from across the pond in the UK. Great demonstration of the power of radio advertising.

Radio Generates Results For Special Olympics

104.7 the Fish delivers over 2,000 listener sponsored ducks for the 2009 Special Olympics Georgia Duck Derby.

If you'd like for our results team to talk with you about innovative, creative marketing ideas like this, then, e mail me.

Survey: Reducing Advertising in Recession is Mistake

A new survey out says more than 48% of US adults believe that a lack of advertising during a recession indicates a business is struggling.

The survey also reports that "a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business."

The research study by Ad-ology determined to uncover whether stopping advertising during a recession could harm a business.

Read the full report here.

If you'd like a FREE audio CD on how to develop your Dominant Selling Idea or DSI, just e mail me here.

How Radio Can Make A Difference in Your Business

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Here's a little story on NPR that says alot about how you can increase your business using radio.

Dive Into Advertising Your Business With Me

Try JibJab Sendables® eCards today!

104.7 the Fish Becomes Man's Best Friend

In January, 104.7 the Fish delivered $29,115 in new dog training business to Man's Best Friend -- a full 39% more than the next radio station.

Interested in how we can do this for your business?

E mail me: thecopee@gmail.com

The Power of Endorsement

One of the strategies that I have used to generate "results with radio" for my clients is using radio personality endorsements.

I had the chance to ask 104.7 the Fish afternoon drive personality, Dan Ratcliffe, a few questions about the power of endorsement radio.

Dan has been on air since the Fish began so his longevity in the market makes him a very recognizable voice.

He's endorsed everything from Nehemiah Reconstruction to Jim Ellis Mazda and really knows his stuff.

Me: Many people wonder do personalities actually use the products they endorse? Could you share your experience?

Dan Ratcliffe: I get asked that question all the time! People always say, “did you really have the siding on your house replaced?” or “Did you really get new countertops??” The answer is yes – I don’t lie about getting products or services.

Me: How do you decide what you will and will not endorse?

Dan Ratcliffe: I take a look and see if it’s a product or service I need or want. I also try to get to know the owner or people who run the company and see if they’re people that I would enjoy doing business with. If I’m going to recommend people go to a particular business, I want to make sure they’re going to be treated well and be glad that I made the recommendation.

Me: Talk to us about the power of endorsement radio that you have experienced. Give specific examples.

Dan Ratcliffe: I’ve been associated with Nehemiah Reconstruction for a while now, and have had them replace my siding and windows. One day, a listener called me after hearing my commercial for Nehemiah, and she asked me if I had really used the company and if I was happy with their work. I assured her that I had, indeed, used them and was extremely satisfied. A few weeks later she called back and thanked me for my recommendation. She said she had gotten quotes from 3 different companies, and decided to go with Nehemiah based on my recommendation, despite the fact they were not the cheapest quote.

I also endorse O’Charley’s restaurants, and had talked in some of my commercials about a particular manager that I had gotten to know. I told folks if they were in his particular restaurant to ask for Winston, or “Winnie” as he’s called. During the Fall of 08, O’Charley’s took a break from advertising for a little while, but Winston told me he was still getting people coming in and asking for him – saying they heard about him on the Fish!

Me: How would you describe the way a listener relates to an endorsed product or service?

Dan Ratcliffe: Many times when listeners hear a commercial – to them, it sounds like just that…a commercial. But I think when they hear an endorsement, it gives the product or company more credibility. Especially with the Fish format, our listeners feel like they can trust us when we recommend a company or product. Instead of hearing a commercial, they’re hearing a friend tell them about a great product or service they found. It’s like word of mouth advertising over the air. Instead of just some random, no-name voice talking at them, it’s a friend talking to them.

Endorsement radio is a very powerful tool that can be used by an advertiser. It's like beach front property. The radio station only allows a limited number of endorsements otherwise the endorsement would lose its effectiveness.

If you'd like to explore the possibilities of having one of our personalities talk about your business, give me a call (404) 995-7343.

55 Leads Generated for Roofing Contractor

Jake Bullard, owner of Bullard Roofing shares about his success using 104.7 the Fish.

Sound like something you'd like to know more about?

Give me a call (404) 995-7343 or e mail: thecopee@gmail.com

Radio + Radio Website = Results For Honda Carland

This is the winning entry for the Honda Carland best amateur TV commercial promotion that we aired in late 2008. This was another case of radio producing measurable results.

Honda Carland wanted something beyond the screaming auto commercials. They wanted something new and fresh.

We used the radio campaign to tell about the contest with Honda Carland. We used the web to showcase the video handi-work of our listeners.

The Results: Honda Carland hoped to receive 15 entries to this contest. They were floored when we delivered 34 entries. Because of the excitement this promotion created, many people were at the dealership shooting their videos. The dealership’s share of mind rose dramatically according to Honda Carland.

Not only did this promotion create a buzz in the marketplace, but it also generated additional floor traffic which translated into sales.

If your business could use some results, why not give me a call and let’s talk. (404) 995-7343.