35 Inbound Leads in 48 Hours

Watch how one simple change changed an ill-performing campaign into a results producing monster.

628 Mozambique Orphans Sponsored in 1 Hour

Once again 104.7 the Fish listeners proved responsive sponsoring 628 orphans in Mozambique in just 1 hour. Kevin and Taylor issued a challenge for our listeners to sponsor 600 orphans in the 7 am hour. Watch the video above to see how effective 104.7 the Fish is in generating results.

Web Video: Do You Have A Strategy

Web video puts a face with your product or service and with the surge of social media platforms, web video has become an essential part of any businesses marketing strategy.


Above is a video I recently shot and produced for Carriage Kia in Gainesville, Georgia.


Do you have a web video strategy? Experts agree that regularly updated videos exponentially drive SEO rankings on search engines and bounce rates on websites go down significantly when you engage your consumers with web video.


If you'd like to have a web video produced for your business, I can help. Just give me a call at 770-328-1938.

Nearly 100 Patients in 30-days

Dr. James Yost, managing partner of Physicians Immediate Med with 11 locations across Atlanta, discusses how 104.7 the Fish is bringing in new cash flow opportunities for all Physicians Immediate Med offices.

Focus: The Power That Drives Your Results

James Carville understood the power of focus in the 1992 Clinton presidential campaign when he coined the now famous phrase, "It's the economy, stupid."

Scott Brown, the newly elected senator from Massachusetts, also understands the power of focus.

In an unlikely come from behind election, Brown echoed John F. Kennedy's sentiments from years ago saying, "We can do better."

By hyperfocusing the electorates' attention on healthcare and promising that we could do better, Scott Brown is this week's Results With Radio Marketing Hero.

Under Jack Trout's premise that minds hate confusion, Brown made it clear what his position was and he owned it in the mind of the voters.

What does this mean to an advertiser?

It means that there is tremendous power in focusing your message -- not trying to be everything to everybody.

Jack Trout and Al Reis note in their book, The 22 Immutable Laws of Marketing, that some of the most powerful marketing messages are those who focus on a single word:

Crest: cavities

Volvo: safety

Prego: thick

So when you want to throw everything, including the kitchen sink, into your next advertising campaign, drop back and think about finding your ONE THING you'd like customers to know about your business. (Thanks to Curly from the movie City Slickers).

Women And Online Brand Engagement

Women are clicking and are remaining more engaged with brands who offer virtual currency. In a recent Brandweek article, recipients claimed that using virtual currency was both "fun" and "addictive."

"It talks to the fact that women are interacting with these games," said Wise. [Matt Wise, President, Q Interactive] "If you can create a positive brand experience, it's an excellent way to weave advertisements into a game because you've got the attention of the consumers ... It's a positive experience for the consumers and keeps the consumer engaged in the game by getting more virtual points and ideally playing some more."

The findings also report that "women are jumping at the chance to earn online points and virtual dollars."

We have a platform like none other here at 104.7 the Fish to take advantage of this trend. It's called Fish Rewards -- a points based loyalty program that rewards our audience for engaging with our advertisers.

The more points our audience earns the more prizes they can win -- all while getting a "forced" education about your business.

Interested in learning more? Let's talk.

104.7 the Fish Decorating Wars

At 104.7 the Fish there are two rows of advertising sales professionals. You can imagine the competitive nature between all of us. Now that competition has stretched into who can decorate their isle the tackiest.

Watch out Clark W. Griswald. You have nothing on ad guys in the ATL.

Stopping Advertising in a Recession

I have the wonderful privelege of talking with a number of different industries about what's going on with their business. From dog training facilities, to varicose vein clinics, to roofers, I keep a finger on the pulse of local businesses in Atlanta.

What I've heard over the last few months from a number of advertisers is that they are stopping their advertising to save immediate cash.

Let me ask you a question that I overheard just yesterday.

Would you turn off your open sign just to save on electricity?

Think about it.

It doesn't make much sense, does it?

It makes about as much sense as people who say they are stopping their advertising to save money.

I agree that it's time to be hyper-critical about how you are spending your advertisng dollars. Right now you need to analyze what's working and what's not.

If you're going to get rid of something, get rid of the advertising that's not working or at least tweak it to make it work.

I was overjoyed to learn about the success we've help bring a varicose vein clinic who had a very dicey experience with one of my competitors. The doctor was understandably skeptical because of the $$'s lost on the other station.

We found out that so far we've delivered 115 leads to his medical center. The practice manager says that every time the campaign airs, the phones ring.

That's just one example of how we are helping advertisers get measureable results even in this economy.

If you're thinking about stopping your advertising, go ahead and turn off the open sign. I mean you might as well save a little electricity, right?

If you'd like more information on how we are getting results for our clients in this economy, drop me an e mail.

Can Someone Please Define Plummet?

I read recently that December retail sales plummeted. Now when I saw the word "plummet," I thought we must really be in an economic free fall. I'm thinking sales must be down 30-50%. Upon further reading you find that December retail sales were down just 2.7%.

Now can someone please define the word plummet for me? Does 2.7% sound like a plummet? I don't think so. Sure, sales were off but they did not PLUMMET.

Do you think this is inflammatory reporting?

This is the kind of sensationalized reporting that instills more fear in consumers.

Here are some quick bullets that should instill some confidence:

• a dog training company advertises in December on the radio and generates $25,000 in new dog training business directly attributable to their radio campaign
• a women's research study advertises a menopause study and generates 40 calls, enrolls 20 in their study
• a company advertising facelifts gets 6 firm appointments last week
• a roofing company has generated 50+ leads from his radio campaign since September

No Henny Penny ... the sky is not falling. Now is the time to be smart about your advertising. Don't go into a cave because business is still being done. The question is are you getting your unfair share?

If you need some new business and you're interested in talking about ideas that work, give me a call (404) 995-7343.

What About Results Right Now?

A few blog posts ago, I espoused the value of targeting those who are "ON" for what you sell. Focusing on those who are active in the market will immediately increase your cash flow.

And in this day and age, immediately increasing cash flow is on everybody's radar.

But as one of my blog readers pointed out, there's another aspect of your advertising campaign that you must also consider.

Face it. Most people are not in the market for what you sell today. But many will be in 3, 6, or 12 months down the road.

What are you doing to make sure you get these people when they become ACTIVE for your product or service?

Case in point ... I have listened to baseball on my hometown radio station for years. And for years a collision and body shop has advertised. I was not in the market UNTIL I had a wreck on the way home from work earlier this year. I really banged up the Copee car.

I immediately thought about the collision and body shop that I had heard for years advertising on the radio. They got my business. 5 other body shops in close proximity did not.

If that collision and body shop based the success of their advertising program on whether or not I responded last year or even 6 months ago, they would have deemed their radio advertising a complete failure.

But because they continued month-in, month-out to expose me to their message, when I needed a collision shop, theirs was the first I thought of.

So how long does it take for you to get results?

It all depends on how long your sales cycle is.

If you are a restaurant and you're advertising a dinner deal, chances are you'll get results pretty quickly.

But if you are an insurance company or a car dealer whose sales cycle is much longer, it could take some time before the net you have cast lands you some new fish.

Will you be brave enough to stay long enough for someone to enter into your market?

And how difficult are you making it for people to do business with you?

I can make it easier for your customers to find out who you are, what you do, and how to get in touch with you.

Give me a call and we can talk.