I recently heard this from CBS Newsman, Charles Osgood, about his usual TV sign off ... "I'll see you on the
radio." This is the power of this medium. Take a listen for yourself.
Want to learn more about how 700,000+ consumers can see you on the radio? Then contact me and let's paint a vivid picture on the canvas of their minds.
This blog will focus on how you can get measurable results using radio advertising.
Wednesday, January 9, 2013
Tuesday, October 9, 2012
Google Plus Hangouts for Business
Allow me to introduce to you one of the most powerful "human engagement" platforms available today. It's the Google Plus Hangout. You and up to 9 other people can be together online showcasing your product, doing demonstrations, hosting expert interviews. Used in combination with offline media, this can put your business on the map.
Above is a Google Plus Hangout that we hosted for The Rock Ranch. The Rock Ranch is hosting Atlanta Braves legend, Sid Bream, this weekend. This video interview platform can be used on the regular Google Plus stream or you can grab the embed code and put it on your company's website.
Imagine how you can use this to position your company as THE go to company for what you sell or service.
To set up your Google Plus account, just log onto Google and click the +You to begin creating your profile. We'll see you in the stream!
Good Offers Are The Secret
If you want to catch fish, it's best to use the right bait. That's the lesson that Justin Atchinson of Builders Floor Covering in Buford learned when he got great results using 104.7 the Fish. Watch the video for the full story.
Friday, June 15, 2012
35 Inbound Leads in 48 Hours
Watch how one simple change changed an ill-performing campaign into a results producing monster.
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Tuesday, February 28, 2012
628 Mozambique Orphans Sponsored in 1 Hour
Once again 104.7 the Fish listeners proved responsive sponsoring 628 orphans in Mozambique in just 1 hour. Kevin and Taylor issued a challenge for our listeners to sponsor 600 orphans in the 7 am hour. Watch the video above to see how effective 104.7 the Fish is in generating results.
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Monday, February 27, 2012
Zerorez: Leads Galore

140 Leads
When I hear about these stories, it encourages me that this is exactly where I should be helping advertisers with measureable results.
I was having lunch with a colleague of mine who handles the Zerorez account for 104.7 the Fish.
What he told me astounded me, but honestly, it's a story that I have heard year after year working with the Fish.
Zerorez advertises on more than 10 radio stations in the Atlanta market. Once again 104.7 the Fish leads the pack; generating 140 leads from our listeners as of last Friday.
That's 140 qualified leads; many of which will turn into repeat sales.
104.7 the Fish continues to be a proven performer. With the right message and the right offer, we can move our audience to your brand or store.
Monday, November 14, 2011
QR Codes -- Have You Heard??
You've probably seen these around. They're called QR codes. And they are popping up everywhere.Download a FREE QR Code reader from your mobile phone app market and start uncovering a wealth of information simply by scanning these codes.
This past weekend scanning a QR code saved me $100 dollars. I was making a purchase at Best Buy and noticed a QR code on the display. When I scanned the code, I found that the Best Buy online price was $100 cheaper than their in store price. The store matched the price and I saved $100 dollars! With a QR code reader, I would've missed out on the rich media experience that took the camera I was buying and showcased it AND I would've missed out on a $100 savings.
The restaurant chain, Chili's, recently completed a cause-marketing campaign in an effort to raise money for St. Jude's Children's Hospitals and had 291,000 scans!! Read the entire article here.
We can even do some very cool QR Code promotions for your company using our Fish Rewards platform; our points-based frequent flyer program for our most loyal listeners.
We could do a scan to win driving traffic into your store where listeners scan the code to be automatically entered into a branded contest.
Just one more way we are so much more than just a radio station outlet for your advertising. Nowadays, I don't even say that I work with 104.7 the Fish. I tell potential clients that I am with Salem Media of Georgia and 104.7 the Fish is just one of my consumer channels we can use.
Want to do a QR Code promotion? Then contact me and we can start creating it together.
Phone in hand ... about to go mobile.
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