Reason #1 To Improve Your Web Video Presence

A new report released today by Pew Internet shows that a full 62% of adult internet users watch online video. Many of those viewers are coming from video sharing sites like YouTube and others.

How does this affect you? Do you have web video up and running on your website? Perhaps, you could do a product demonstration or put customer testimonials up on your site.

What about positioning yourself as an expert in your field?

There are so many different things you COULD do to get started.

You may be saying you know absolutely nothing about producing a web video. If that's the case, feel free to contact me. I've produced a number of client videos showcasing advertisers' businesses.

Radio Gets Results -- Makes TV Work Even Better

This comes from across the pond in the UK. Great demonstration of the power of radio advertising.

Fish Rewards

Traditionally, I use this blog to share the success stories that I hear on a daily basis on how we are positively affecting someone's business with our ideas. But today, I want to share a brand new concept that has just come available on 104.7 the Fish that, I think, will transform the way we help you generate results from your advertising campaigns.

It's called Fish Rewards.

Fish Rewards is a points-based loyalty, database and contesting platform that rewards listeners to take measurable actions in support of your advertising campaign.

Fish Rewards helps you generate FAST, MEASURABLE response.

As you can see from the above graphic, a traditional radio campaign can take a little time to get off the ground. When you combine Fish Rewards with your radio, you can get instantaneous response giving your radio campaign an opportunity to gain steam.

Here's the way Fish Rewards works.

Let's say you have a goal of generating additional web traffic. You have a dynamic website full of information about your business with many calls to action to do business with you.

We set up a Fish Rewards trivia campaign.

We help you develop trivia questions about your website. Each week, listeners have to come back to get another question. Here's the neat part: they have to go to your website to find the answer in order to plug it into Fish Rewards to earn points.

The more points the listener earns the more opportunities to win both local and national sweepstakes. And the more often they come back to your website, the more they are exposed to your message.

This is just one way we can help generate instantaneous response. There are so many ideas on how we can execute for you. The trivia is just one of them.

Fish Rewards is an innovative way to help you grow your business.

Let's talk about some ideas on how we can put it to work for you.

Bill Huseby Tribute

I went yesterday to the funeral of a good friend. Bill Huseby lost his year-long battle with cancer.

Bill was my very first client on the Fish almost 7-years ago. What began as a business relationship turned into a very good friendship.

After listening to many eulogize Bill, you can learn some very valuable lessons from Bill's keen insights.

I heard someone say that Bill shoved 81 years of living into 47 years. He lived life to the fullest.

He was an amazing business man. Starting out as a car salesperson, he quickly worked his way into running the whole show. Bill took a little store in Buford, GA back in 2001 and turned it into something that caused the boys in Detroit to take notice. Bill knew what it took to succeed and he did; creating Mall of Georgia Ford out of nothing.

I can remember his e mails to his radio partners where he would share his success. When he became the #1 Ford store in Atlanta, he would always e mail us telling us that he couldn't have done it without us.

That was Bill Huseby. For those of you who never met Bill, you missed out on an absolute pleasure.

If there's one lesson I walk away with from Bill, it's this: live each and every day as if it were your last. Don't settle for less than the absolute best and never give up on your goals.

Bill will always be remembered as not only a great businessman but a great friend to "The Copee."

Thanks for being not only a client and a friend but also a mentor. You taught me more than you will ever know.

Radio Generates Results For Special Olympics

104.7 the Fish delivers over 2,000 listener sponsored ducks for the 2009 Special Olympics Georgia Duck Derby.

If you'd like for our results team to talk with you about innovative, creative marketing ideas like this, then, e mail me.

Stopping Advertising in a Recession

I have the wonderful privelege of talking with a number of different industries about what's going on with their business. From dog training facilities, to varicose vein clinics, to roofers, I keep a finger on the pulse of local businesses in Atlanta.

What I've heard over the last few months from a number of advertisers is that they are stopping their advertising to save immediate cash.

Let me ask you a question that I overheard just yesterday.

Would you turn off your open sign just to save on electricity?

Think about it.

It doesn't make much sense, does it?

It makes about as much sense as people who say they are stopping their advertising to save money.

I agree that it's time to be hyper-critical about how you are spending your advertisng dollars. Right now you need to analyze what's working and what's not.

If you're going to get rid of something, get rid of the advertising that's not working or at least tweak it to make it work.

I was overjoyed to learn about the success we've help bring a varicose vein clinic who had a very dicey experience with one of my competitors. The doctor was understandably skeptical because of the $$'s lost on the other station.

We found out that so far we've delivered 115 leads to his medical center. The practice manager says that every time the campaign airs, the phones ring.

That's just one example of how we are helping advertisers get measureable results even in this economy.

If you're thinking about stopping your advertising, go ahead and turn off the open sign. I mean you might as well save a little electricity, right?

If you'd like more information on how we are getting results for our clients in this economy, drop me an e mail.

Survey: Reducing Advertising in Recession is Mistake

A new survey out says more than 48% of US adults believe that a lack of advertising during a recession indicates a business is struggling.

The survey also reports that "a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business."

The research study by Ad-ology determined to uncover whether stopping advertising during a recession could harm a business.

Read the full report here.

If you'd like a FREE audio CD on how to develop your Dominant Selling Idea or DSI, just e mail me here.