Copee's Turkey Recipe -- Guaranteed Success

Thanksgiving is my most favorite time of the year. I not only love the wonderful cornucopia of food but I love what Thanksgiving represents.

Without getting all syrup-y (if that's a word), I truly am thankful for each and every one of my clients that I work with. Each one of you makes my job the most fun job in the world.

So as we prepare for "Turkey Day," allow me to offer you my heartfelt thanks not only for your business but also for your friendship.

Many of you have asked how I fix my turkey. I'm sharing my recipe (which also happens to be Alton Brown's recipe from the Food Network). This makes the most moist, tender, mouth watering turkey you've ever tasted.

Copee's Famous Turkey Recipe (Actually Alton Brown's -- but I've cooked it for 4 years now so I consider it my own)

Ingredients

1 (14 to 16 pound) frozen young turkey
For the brine:
1 cup kosher salt
1/2 cup light brown sugar
1 gallon vegetable stock
1 tablespoon black peppercorns
1 1/2 teaspoons allspice berries
1 1/2 teaspoons chopped candied ginger
1 gallon heavily iced water
For the aromatics:
1 red apple, sliced
1/2 onion, sliced
1 cinnamon stick
1 cup water
4 sprigs rosemary
6 leaves sage
Canola oil

Directions

2 to 3 days before roasting:

Begin thawing the turkey in the refrigerator or in a cooler kept at 38 degrees F.

Combine the vegetable stock, salt, brown sugar, peppercorns, allspice berries, and candied ginger in a large stockpot over medium-high heat. Stir occasionally to dissolve solids and bring to a boil. Then remove the brine from the heat, cool to room temperature, and refrigerate.

Early on the day or the night before you'd like to eat:

Combine the brine, water and ice in the 5-gallon bucket. Place the thawed turkey (with innards removed) breast side down in brine. If necessary, weigh down the bird to ensure it is fully immersed, cover, and refrigerate or set in cool area for 8 to 16 hours, turning the bird once half way through brining.

Preheat the oven to 500 degrees F. Remove the bird from brine and rinse inside and out with cold water. Discard the brine.

Place the bird on roasting rack inside a half sheet pan and pat dry with paper towels.

Combine the apple, onion, cinnamon stick, and 1 cup of water in a microwave safe dish and microwave on high for 5 minutes. Add steeped aromatics to the turkey's cavity along with the rosemary and sage. Tuck the wings underneath the bird and coat the skin liberally with canola oil.

Roast the turkey on lowest level of the oven at 500 degrees F for 30 minutes. Insert a probe thermometer into thickest part of the breast and reduce the oven temperature to 350 degrees F. Set the thermometer alarm (if available) to 161 degrees F. A 14 to 16 pound bird should require a total of 2 to 2 1/2 hours of roasting. Let the turkey rest, loosely covered with foil or a large mixing bowl for 15 minutes before carving.

Happy Thanksgiving!!

2010 Fish Education Fair

It's happening January 16th and 17th -- the 2010 Fish Education Fair. This event attracts families with kids. Great place to be if you need to reach this specific demographic.

Watch the video recap from last year's Fish Education Fair. If you're interested in being a part of this year's Education Fair, contact me.



Enter a comment below with your name, phone, and e mail address and automatically enter to win 30-days of advertising on http://www.thefishatlanta.com. Winner will be chosen randomly from all entries.

How To Use 104.7 the Fish's Fish Rewards

Using Digital Resources With Your Radio Campaign

Are you using your digital resources to their fullest to drive additional business?

In a recent article, one station is maximizing all of their assets to generate additional lead volume for their clients. According to the write up ...

"They go to the client and film a professional video on location. Most
are better than local TV spots; the time is longer and the price much
cheaper. Drive listeners to your site with a special offer on on-air,
where they can check out the video. Perhaps a certain word or code will provide a discount or freebie at the client(s)' location."

The president of Peak Broadcasting, Bill Figenshu says, "We've got to be able to offer a full package of on-air, online, video, audio, etc. Advertisers want a full horizontal and vertical plan today."

The video featured above is from a client, Craft Electric, who is capturing the vision of captivating our audience in every avenue of engagement.

We can shoot an on location video like this and we can guarantee immediate and measurable results.

Want to find out how?

Give me a call at 404-995-7343.

40+ New Patients Per Month

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OH2 Medical Spa reports an average of 40+ patients per month using our solutions from 104.7 the Fish.

OH2 primarily focuses on women 35+ who have varicose and spider vein issues.

Listen to my interview with Dr. Randy Rudderman from OH2 Medical Spa.

How to Convert Web Traffic to Sales

A recent WSJ article gives businesses 3 distinct ways to convert web traffic to sales. Converting traffic to sales is the name of the game for every business I talk with each day.

The WSJ article suggests the following:

1. Install a click-to-call feature -- website visitors click the link on your site, a box pops up. They insert a phone number and press a button. A short while later, customers receive a phone call. Mira Golin, owner of Body By Brooklyn, in Brooklyn N.Y. says she has a 5-10% conversion rate using a click-to-call feature on her website. Click to call widgets are offered by Jajah, TringMe, and Flaphone among others.
2. Chat with customers online -- a home improvement retailer says, "We couldn't believe how many chats we were getting." Over 300 chats daily with a 9% conversion rate daily! For a FREE chat program, check out www.meebo.com. You can embed a widget onto your website (Notice that I now have a LIVE chat feature on my blog -- chat me up)
3. Offer a try-before-you-buy program -- for service clients this might be a bit more difficult to do but think along the lines of how you can get trial before purchase.

Do You Have Raving Fans?

You’ve heard their commercials that always say, “Publix, where shopping is a pleasure.”

It’s more than just a trendy ad agency developed tag line.

In the case of my recent experience, it was the truth.

Someone once said that in advertising, truth is better than creativity.

Let me share.

A few days ago, I went to Publix at the Peach on Peachtree Road in Buckhead.

Because I am “attempting” to eat healthier, I got a bowl of fruit from the produce department. About a week ago, I bought the same thing but was a bit disappointed when I found withered grapes and sludge at the bottom of my fruit bowl.

I mentioned this to the Publix produce manager.

Here’s where GREAT customer service pays off!

The produce manager took my bowl of fruit under the pretense that he was going to check the new bowl to make sure it was up the Publix standards.

Not only did he check the bowl but he added additional fruit. Then, to top that off, he tore the price tag off and put a no charge tag on my bowl of fruit.

Now that’s pleasurable shopping.

Face it. Everyone has an off day.

It’s how you respond to that off day that can either make RAVING FANS or cause customers to jump ship.

I’m more than ever a RAVING FAN of Publix – where shopping is truly a pleasure.

What are you doing in your business to make customers RAVING FANS?

Feel free to comment.