Reversing a 30 Year Trend

One marketing expert , whom I highly respect, looks at the current economic climate as a huge opportunity. I have to tell you, I can see the logic in his argument. Let me share.

Do you remember the category killer days when the big box guys trampled on the small guy?

Today those same retailers are filing for bankruptcy and are going out of business creating an opportunity for smaller retailers and service providers to gain back the market share they lost.

My friend and marketing expert gives the example of a local bank.

Everyone knows the state of the banking industry right now.

Here's what a local bank should be advertising right now.

You remember the good ole days of banking? When banks loaned money to homeowners and businesses ... those days never left at Local Banking and Trust. Local Banking and Trust never stopped lending money and still has money to lend ... etc.

There are plenty of opportunities in many different business categories.

Do you want a piece of the pie?

Give me a call 404-995-7343.

An Hour Wait and What About the Economy?

What do you do when it's been a lonnnng week at work, the wife is tired of being at home with a crying baby, and you're hungry?

The obvious answer is -- you go out for dinner.

I love steak from Texas Roadhouse and so does my wife so we decide to pack up Baby Alex and Ms. Anna and set out on a family adventure.

We're thinking -- it's a bad economy right now. Surely we can get a table quickly.

Wow! Was I surprised.

First we circled the steakhouse parking lot 3 times looking for a parking spot. Then, we played chicken with a car vying for the same spot. I was in a Ford Expedition. He was in a Chevrolet Malibu. Guess who won?

We then had to almost crawl over people just to get to the hostess station so I could beam proudly as a new dad and say "3 1/2 please."

What follows is an exchange I wasn't prepared for. The congenial hostess says to me, "The wait is an hour to an hour and 15 minutes long. Would you still like a table?"

An hour to an hour and 15 minutes ???

I thought we were in a deep recession. Soup lines were about to form. And stimulus packages were cooking for the common man in DC.

Not in Newnan, GA.

We ordered our steaks and trimmings --- total of my ticket $38. You do the math. With an hour wait and most people's average ticket at $50 or more, the restaurant made a tidy sum tonight.

What this tells me is that there are $$$ in the market being spent. You just have to make sure your message is clear and concise enough to get those with the $$$ to spend it with you.

Right now is THE time to grow your Share of Voice (SOV). And you can do it more affordably because of the current climate. Do it now and you'll not only succeed short term but empirical studies show, you'll come out ahead when the downturn is over.

Want to find out how?

Contact me: thecopee@gmail.com