What can we learn from the recent KFC Free Grilled Chicken failed promotion?
If you haven't heard, KFC in cooperation with Oprah Winfrey offered two free pieces of their all new grilled chicken, two sides and a biscuit. KFC was overwhelmed and pulled the plug on the promotion because they couldn't meet the demand.
Read about it
here.
The KFC brand is now experiencing a brand backlash. Many coupon holders were unable to redeem their FREE offer.
And to make matters worse, KFC's president has gone on You Tube to offer an apology further damaging the brand.
2 comments:
for that final "Raincheck" verdict, it sounds like KFC is banking on the fact that people hate filling out forms and therefore won't do it
"I think if KFC would have used bar code coupons (similar to sports tickets you purchase on line) that could only be used once and thus could not be photo copied, it could have been a huge success with out all the cheating that forced them stop. Side note: Doesn't it seem freaky to have a British guy as their CEO? (hmm... Kentucky Foreign Chicken?) Maybe they should have brought back or invented a new Colonel Sanders for this one!" Mike Blakemore, PD, 104.7 the Fish
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