This is the actual controversial radio commercial that's causing some stir in Savannah, GA. The dealer is getting results with this campaign. What do you think about this approach?
One of my colleagues actually talked with the account rep at the radio station in Savannah and the guy is selling cars. This message is apparently resonating with a segment of the population.
Don Fitzgibbons likes to say that the only way to tell the difference between a "good" ad and a "bad" ad is by asking, "Did it work?"
I don't know if it's actually generating sales, but I suppose it's possible. But Mr. Welch has done us a service by forcing us to ask a follow-up question:
If it works because it appeals to the absolute worst instincts of the target audience, can we still call it "good"?
Way too radical. Come on now, I am an ex-marine and I am not that fired up. - Josh
ReplyDeleteOne of my colleagues actually talked with the account rep at the radio station in Savannah and the guy is selling cars. This message is apparently resonating with a segment of the population.
ReplyDeleteDon Fitzgibbons likes to say that the only way to tell the difference between a "good" ad and a "bad" ad is by asking, "Did it work?"
ReplyDeleteI don't know if it's actually generating sales, but I suppose it's possible. But Mr. Welch has done us a service by forcing us to ask a follow-up question:
If it works because it appeals to the absolute worst instincts of the target audience, can we still call it "good"?